Taken Wine Company was founded in 2009 when next generation winemakers, Carlo Trinchero and Josh Phelps realized their mutual dream to start their own wine label. Josh and Carlo grew up together in the winegrowing town of St. Helena, in the Napa Valley - wine is in their DNA. The wines are crafted to appeal to the millennial generation in terms of both what’s inside and outside the bottle. The names (Taken, Complicated, and Available) all tie into social media and are relevant to their generation.